Support shaped around your needs
Brand and communication strategy
Ask the right questions before creating.
Lothar Hempel helps businesses in French-speaking Switzerland develop their brand and communication strategy: positioning, messages, audiences and a communication plan.
Let’s talk about your needsWhat we can build together
- Scope and objectives
- Positioning and messages
- Customer journey and communication plan
A direction before the deliverables.
Launching a business, developing a brand or bringing scattered communication into focus? Brand strategy clarifies what you offer, who you address and what makes your activity distinctive. I help businesses in French-speaking Switzerland connect those decisions with messages, content and channels that have a clear role in their communication.
We begin with your business, audiences and existing materials. We clarify the positioning and messages, then the priorities of your communication plan. This provides a starting point for a visual identity, content production or a digital campaign. Fauve Nails, REC709 and Source Concept offer examples of the connection between strategic thinking and creative work.
Project index03
This expertise in practice.
A selection of projects made in this field.
Fauve Nails
Strategy / Content / Digital campaigns
Explore the projectPhotography of the complete product range and digital marketing campaigns.
REC709
Strategy / Identity
Explore the projectA logo and colourful shapes for a young creative team.
Source Concept
Strategy / Identity / Content
Explore the projectIdentity and communications for a hip-hop festival in Yverdon-les-Bains.
Questions about working together
How does brand strategy differ from visual identity?
Strategy defines your brand’s positioning, audience and messages. Visual identity expresses that direction through shapes, colours and graphic principles. Both can be developed together, with a scope shaped around your needs.
Can we start with an existing brand?
Yes. We can start with your current materials and challenges: unclear positioning, inconsistent messages or a new offer to introduce. We identify what to retain and what to develop before creating new assets.
What should I prepare for an initial conversation?
Describe your activity, audience, objectives and existing materials. A timeline and an indicative budget also help define the scope. The quotation depends on the questions to address and the deliverables agreed.