Source Concept
Source Concept
Identity and communications for a hip-hop festival in Yverdon-les-Bains.

The context
Source Concept is a local, non-profit festival supporting Swiss hip-hop culture. Its first edition needed a visual identity and promotional communications.
The brief
Build awareness of the festival, give it a distinctive visual presence and support the Swiss hip-hop scene.
Deliverables
Visual identity and guidelines, sponsor presentation, posters, vertical videos, content creation and management of Instagram and TikTok accounts.
The project in images



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Data and external videosOpen the video on its provider’s websiteLoading this video authorises a connection to YouTube or Vimeo, which will receive browsing data. You can close the player at any time.
Data and external videosOpen the video on its provider’s websiteLoading this video authorises a connection to YouTube or Vimeo, which will receive browsing data. You can close the player at any time.
Data and external videosOpen the video on its provider’s websiteCredits
- Lothar HempelVisual identity, content and communications