Lothar Hempel
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Source Concept

Source Concept

Identity and communications for a hip-hop festival in Yverdon-les-Bains.

White Source Concept logo on a blue background
Source Concept / Lothar Hempel

The context

Source Concept is a local, non-profit festival supporting Swiss hip-hop culture. Its first edition needed a visual identity and promotional communications.

The brief

Build awareness of the festival, give it a distinctive visual presence and support the Swiss hip-hop scene.

Deliverables

Visual identity and guidelines, sponsor presentation, posters, vertical videos, content creation and management of Instagram and TikTok accounts.

Source Concept poster featuring portraits of the festival artists
Source Concept / Lothar Hempel — mise en page / layout
WarEnd artist announcement for Source Concept
Source Concept / Lothar Hempel — mise en page / layout
Coelho artist announcement for Source Concept
Source Concept / Lothar Hempel — mise en page / layout

Loading this video authorises a connection to YouTube or Vimeo, which will receive browsing data. You can close the player at any time.

Data and external videosOpen the video on its provider’s website
REC.709 / Source Concept

Loading this video authorises a connection to YouTube or Vimeo, which will receive browsing data. You can close the player at any time.

Data and external videosOpen the video on its provider’s website
REC.709 / Source Concept

Loading this video authorises a connection to YouTube or Vimeo, which will receive browsing data. You can close the player at any time.

Data and external videosOpen the video on its provider’s website
REC.709 / Source Concept

Loading this video authorises a connection to YouTube or Vimeo, which will receive browsing data. You can close the player at any time.

Data and external videosOpen the video on its provider’s website
REC.709 / Source Concept

Credits

First contact

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