Support shaped around your needs
Visual identity and logo design
Give your brand a recognisable form.
Lothar Hempel creates visual identities in French-speaking Switzerland: art direction, logos, colours, typography and applications for the brand’s chosen channels.
Let’s talk about your needsWhat we can build together
- Art direction
- Visual identity
- Applications and usage principles
A brand people recognise.
Visual identity gives your business a consistent expression. A logo, palette, typographic choices and art direction should work together across your materials. I help businesses in French-speaking Switzerland launch a brand or develop an existing identity, connecting graphic decisions with their positioning.
We first clarify your brand’s world, audiences and intended uses. The creative direction develops into a visual language and its applications. We agree on deliverables and usage principles so the identity can work beyond a single medium. Meraki, Source Concept and REC709 illustrate different graphic responses to distinct activities.
Project index03
This expertise in practice.
A selection of projects made in this field.
REC709
Strategy / Identity
Explore the projectA logo and colourful shapes for a young creative team.
Meraki
Identity
Explore the projectA visual identity for an independent music studio.
Source Concept
Strategy / Identity / Content
Explore the projectIdentity and communications for a hip-hop festival in Yverdon-les-Bains.
Questions about working together
Can the scope include a logo and brand guidelines?
Logo design, colours, typography and usage principles can be included. Guidelines and useful applications are defined in the quotation according to the materials your brand needs.
Can an identity evolve without replacing everything?
Yes. We can review existing elements to identify what remains relevant and where consistency is missing. The objective, applications and extent of the redesign are clarified before creative work starts.
How is visual identity work priced?
The quotation depends on the research, elements to create and planned applications. Share your activity, priority materials and timeline in the initial conversation so we can define an appropriate scope.