Crans-Montana 2027
Crans-Montana 2027
751 volunteer profiles found in one month and ten days through a social media recruitment campaign with HooRa.
Campaign at a glance
- Volunteer profiles found
- 751
- Result period
- 1 month + 10 days
- Videos produced
- 3
Campaign results reported by Lothar Hempel in October 2026.
In collaboration with HooRaA Valais start-up combining HR expertise, digital marketing and recruitment technology.
The context
The Crans-Montana 2027 FIS Alpine World Ski Championships rely on volunteers across very different roles. The organisers launched Team27 with a target of around 1,500 volunteers and partnered with HooRa to support recruitment. The campaign needed to make volunteering tangible: experiencing the event from within, preparing the slopes or joining the Care & Clean teams.
Context sources
The brief
Create visuals and videos that make people want to join Team27. Adapt the messages to the general campaign, slope preparation and Care & Clean roles, and integrate the creative work into the social media recruitment campaign with HooRa.
The outcome
751 volunteer profiles found in one month and ten days. The campaign combines advertising visuals with three videos: a general introduction and two films focusing on roles on the ground.
The project in images
Loading this video authorises a connection to YouTube or Vimeo, which will receive browsing data. You can close the player at any time.
Data and external videosOpen the video on its provider’s websiteLoading this video authorises a connection to YouTube or Vimeo, which will receive browsing data. You can close the player at any time.
Data and external videosOpen the video on its provider’s websiteLoading this video authorises a connection to YouTube or Vimeo, which will receive browsing data. You can close the player at any time.
Data and external videosOpen the video on its provider’s website
Credits
- Lothar HempelAdvertising creative, video and digital marketing
- HooRaRecruitment partner