Télé Leysin – Col des Mosses – La Lécherette

TéléLeysin

A seasonal recruitment campaign with HooRa: 1,300 candidates found in one month to prepare for winter 2026–2027.

Campaign at a glance

Candidates found: 1,300
Result period: 1 month
Winter season: 2026–2027

Campaign results reported by Lothar Hempel in October 2026.

In collaboration with HooRaA Valais start-up combining HR expertise, digital marketing and recruitment technology.

TéléLeysin recruitment visual for ski lift operations — Télé Leysin – Col des Mosses – La Lécherette / HooRa — Lothar Hempel

The context

Preparing for winter means bringing together teams with very different skills: ski lifts, ticketing, snow grooming, ski patrol, hospitality and the Tobogganing Park. TéléLeysin’s recruitment for winter 2026–2027 needed a consistent campaign with a distinct message for each role.

The brief

Create advertising visuals for each role, highlighting the mountain setting and day-to-day responsibilities. Develop tailored headlines and calls to apply for the social media recruitment campaign with HooRa.

The outcome

1,300 candidates found in one month: a recruitment pool to build the teams for winter 2026–2027. The visuals cover ten groups of roles, from ski lift operations to hospitality.